A week or so ago, I had the unexpectedly excellent experience of visiting the Anheuser-Busch brewery in St Louis. The brewery complex was opened in 1852, and it has some terrific architecture to show for its long history, even if the beer itself is perhaps less exceptional.
I was of course curious as to what Pynchonian alcoholic connections I could make at Annheuser-Busch. The “case of warm Bud Light” from Vineland would have been the obvious option, but you’ll forgive me for just not having been quite in the mood. I did discover, however, that Ann-Bu are also responsible for brewing Rolling Rock (despite Rolling Rock’s website claiming they’ve been “celebrating independent spirits since 1939.”), which makes an appearance in Bleeding Edge.
In the book, Maxine has popped back into her apartment around lunch-time after some back-to-school shopping when her friend Driscoll shows up with a Rachel haircut and an invitation to the Geeks’ Cotillion ball. Maxine’s run out of Zima, but she finds them beer: “Rolling Rock, two bottles Horst has somehow overlooked, way in the back of the fridge.”
According to Wikipedia, they don’t actually brew Rolling Rock in St Louis. But they do stock Rolling Rock merchandise.
So yes, I bought the glasses, I bought the T-shirt. And then today (thanks to a generous benefactor), got around to sampling the beer. It’s a very pleasant lager, reminiscent of a smoother Budweiser. Not much flavour (I can see how Horst could find them easily forgotten), but definitely a workable option for a summer’s afternoon.